Cita APA (7a ed.)

Smith, B. (2008). Creating Market InsightHow firms create value from market understanding. John Wiley.

Cita Chicago Style (17a ed.)

Smith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.

Cita MLA (8a ed.)

Smith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.