APA-referens (7:e uppl.)

Smith, B. (2008). Creating Market InsightHow firms create value from market understanding. John Wiley.

Chicago-referens (17:e uppl.)

Smith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.

MLA-referens (8:e uppl.)

Smith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.

Varning: dessa hänvisningar är inte alltid fullständigt riktiga.