Smith, B. (2008). Creating Market InsightHow firms create value from market understanding. John Wiley.
Chicago Style (17. basım) AtıfSmith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.
MLA (8th ed.) AtıfSmith, Brian. Creating Market InsightHow Firms Create Value from Market Understanding. John Wiley, 2008.
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