Creating Market InsightHow firms create value from market understanding

समान संसाधन

• MARKETING: CREATING VALUE FOR CUSTOMERS
  द्वारा: CHURCHILL,GILBERTA,JR.
  प्रकाशित: ()
• Value-based marketing
  द्वारा: DOYLE, Peter
  प्रकाशित: (2000)
• Marketing management the marketers watchwords are quality, service, and valuePhilip Kotler
  द्वारा: KOTLER, Philip
  प्रकाशित: (2003)
• Services marketing : integrating customer focus across the firm 7th ed.
  द्वारा: Zeithaml, Valarie A.
  प्रकाशित: (2013)
• Market-based managementstrategies for growing customer value and profitability
  द्वारा: Best, Roger J
  प्रकाशित: (2000)