Creating Market InsightHow firms create value from market understanding

Lignende værker

• MARKETING: CREATING VALUE FOR CUSTOMERS
  af: CHURCHILL,GILBERTA,JR.
  Udgivet: ()
• Value-based marketing
  af: DOYLE, Peter
  Udgivet: (2000)
• Marketing management the marketers watchwords are quality, service, and valuePhilip Kotler
  af: KOTLER, Philip
  Udgivet: (2003)
• Services marketing : integrating customer focus across the firm 7th ed.
  af: Zeithaml, Valarie A.
  Udgivet: (2013)
• Market-based managementstrategies for growing customer value and profitability
  af: Best, Roger J
  Udgivet: (2000)