APA (7th ed.) Citation

(2007). Advertising principles and effetive IMC pratice. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Advertising Principles and Effetive IMC Pratice. Pearson Prentice Hall, 2007.

MLA (8th ed.) Citation

Advertising Principles and Effetive IMC Pratice. Pearson Prentice Hall, 2007.

Warning: These citations may not always be 100% accurate.