Παραπομπή σε μορφή APA (7η εκδ.)

Belch, G. E. (2009). Advertising and promotionan intergrated marketing communications perspective. McGraw-Hill Irwin.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.

Παραπομπή σε μορφή MLA (8th εκδ.)

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.