APA (7th ed.) Citation

Belch, G. E. (2009). Advertising and promotionan intergrated marketing communications perspective. McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.

MLA (8th ed.) Citation

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.

Warning: These citations may not always be 100% accurate.