Cita APA (7a ed.)

Belch, G. E. (2009). Advertising and promotionan intergrated marketing communications perspective. McGraw-Hill Irwin.

Cita Chicago Style (17a ed.)

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.

Cita MLA (8a ed.)

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.