Style de citation APA (7e éd.)

Belch, G. E. (2009). Advertising and promotionan intergrated marketing communications perspective. McGraw-Hill Irwin.

Style de citation Chicago (17e éd.)

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.

Style de citation MLA (8e éd.)

Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.

Attention : ces citations peuvent ne pas être correctes à 100%.