Belch, G. E. (2009). Advertising and promotionan intergrated marketing communications perspective. McGraw-Hill Irwin.
Citación estilo ChicagoBelch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.
Cita MLABelch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.
Warning: These citations may not always be 100% accurate.