Belch, G. E. (2009). Advertising and promotionan intergrated marketing communications perspective. McGraw-Hill Irwin.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBelch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.
एमएलए (8वां संस्करण) प्रशस्ति पत्रBelch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.
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