Belch, G. E. (2009). Advertising and promotionan intergrated marketing communications perspective. McGraw-Hill Irwin.
Chicago-referens (17:e uppl.)Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.
MLA-referens (8:e uppl.)Belch, George E. Advertising and Promotionan Intergrated Marketing Communications Perspective. McGraw-Hill Irwin, 2009.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.