Advertising and promotionan intergrated marketing communications perspective
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McGraw-Hill Irwin
2009
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oai:lib.uajy.ac.id:00000446232018-05-14 00:00:00.000Advertising and promotionan intergrated marketing communications perspectiveBelch, George E.ADVERTISINGMcGraw-Hill Irwin2009Umumxxv, 838 p659.1 Bel aISBN:978-0-07-128440-0Asinghttps://siquest.uajy.ac.id/description/0000044623 |
institution |
Universitas Atma Jaya Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Asing |
topic |
ADVERTISING |
spellingShingle |
ADVERTISING Belch, George E. Advertising and promotionan intergrated marketing communications perspective |
description |
|
format |
Umum |
author |
Belch, George E. |
author_facet |
Belch, George E. |
author_sort |
Belch, George E. |
title |
Advertising and promotionan intergrated marketing communications perspective |
title_short |
Advertising and promotionan intergrated marketing communications perspective |
title_full |
Advertising and promotionan intergrated marketing communications perspective |
title_fullStr |
Advertising and promotionan intergrated marketing communications perspective |
title_full_unstemmed |
Advertising and promotionan intergrated marketing communications perspective |
title_sort |
advertising and promotionan intergrated marketing communications perspective |
physical |
xxv, 838 p |
publisher |
McGraw-Hill Irwin |
publishDate |
2009 |
callnumber-raw |
659.1 Bel a |
callnumber-search |
659.1 Bel a |
isbn |
ISBN:978-0-07-128440-0 |
_version_ |
1740827838305533952 |