Advertising and promotionan intergrated marketing communications perspective

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Autor principal: Belch, George E.
Formato: Umum
Idioma:Asing
Publicado em: McGraw-Hill Irwin 2009
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id oai:lib.uajy.ac.id:0000044623
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000446232018-05-14 00:00:00.000Advertising and promotionan intergrated marketing communications perspectiveBelch, George E.ADVERTISINGMcGraw-Hill Irwin2009Umumxxv, 838 p659.1 Bel aISBN:978-0-07-128440-0Asinghttps://siquest.uajy.ac.id/description/0000044623
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
Belch, George E.
Advertising and promotionan intergrated marketing communications perspective
description
format Umum
author Belch, George E.
author_facet Belch, George E.
author_sort Belch, George E.
title Advertising and promotionan intergrated marketing communications perspective
title_short Advertising and promotionan intergrated marketing communications perspective
title_full Advertising and promotionan intergrated marketing communications perspective
title_fullStr Advertising and promotionan intergrated marketing communications perspective
title_full_unstemmed Advertising and promotionan intergrated marketing communications perspective
title_sort advertising and promotionan intergrated marketing communications perspective
physical xxv, 838 p
publisher McGraw-Hill Irwin
publishDate 2009
callnumber-raw 659.1 Bel a
callnumber-search 659.1 Bel a
isbn ISBN:978-0-07-128440-0
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