Advertising and promotionan intergrated marketing communications perspective
Wedi'i Gadw mewn:
Prif Awdur: | Belch, George E. |
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Fformat: | Umum |
Iaith: | Asing |
Cyhoeddwyd: |
McGraw-Hill Irwin
2009
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Pynciau: | |
Tagiau: |
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Eitemau Tebyg
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Advertising and promotion:an integrated marketing communications perspective
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gan: Belch, George E.
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Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed.
gan: Belch, George E., et al.
Cyhoeddwyd: (1998)