Lovelock, C. (2007). Services marketingpeople, technology, strategy. Pearson Education.
Chicago Style (17th ed.) CitationLovelock, Christopher. Services Marketingpeople, Technology, Strategy. Pearson Education, 2007.
MLA (8th ed.) CitationLovelock, Christopher. Services Marketingpeople, Technology, Strategy. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.