APA (7th ed.) Citation

Lehmann, D. R. (2008). Analysis for marketing planning. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lehmann, Donald R. Analysis for Marketing Planning. McGraw-Hill, 2008.

MLA (8th ed.) Citation

Lehmann, Donald R. Analysis for Marketing Planning. McGraw-Hill, 2008.

Warning: These citations may not always be 100% accurate.