Creating & sustaining brand equityAspek manajerial dan akademis dari branding

Podobné jednotky

• Creating & sutaining brand equity : Aspek manajerial dan akademis dari branding
  Autor: DEWI, Ike Janita
  Vydáno: (2009)
• Brands and branding
  Autor: Brown, Stephen
  Vydáno: (2016)
• Strategic brand management: building, measuring, and managing brand equity
  Autor: Keller, Kevin Lane
  Vydáno: (2013)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
  Autor: Keller, Kevin Lane
  Vydáno: (2016)
• Strategic Brand Management: New Aproaches Tp Creating And Evaluating Brand Equity Jean-noel Kapferer
  Autor: KAPFERER, Jean Noel
  Vydáno: (1992)