Clow, K. E. (2007). Integrated advertising, promotion, and marketing communications. Pearson.
Citación estilo ChicagoClow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
Cita MLAClow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
Warning: These citations may not always be 100% accurate.