Clow, K. E. (2007). Integrated advertising, promotion, and marketing communications. Pearson.
Chicago Style (17th ed.) CitationClow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
MLA (8th ed.) CitationClow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
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