APA (7th ed.) Citation

Clow, K. E. (2007). Integrated advertising, promotion, and marketing communications. Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.

MLA (8th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.

Warning: These citations may not always be 100% accurate.