Clow, K. E. (2007). Integrated advertising, promotion, and marketing communications. Pearson.
Cita Chicago Style (17a ed.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
Cita MLA (8a ed.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
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