Clow, K. E. (2007). Integrated advertising, promotion, and marketing communications. Pearson.
Style de citation Chicago (17e éd.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
Style de citation MLA (8e éd.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
Attention : ces citations peuvent ne pas être correctes à 100%.