Clow, K. E. (2007). Integrated advertising, promotion, and marketing communications. Pearson.
Lua i Stíl Chicago (17ú heag.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
Lua MLA (8ú heag.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2007.
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