Cita APA (7a ed.)

KERIN, R. A. (2010). Strategic Marketing Problems: Cases and Comments. Pearson.

Cita Chicago Style (17a ed.)

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Pearson, 2010.

Cita MLA (8a ed.)

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Pearson, 2010.