APA (7th ed.) Citation

KERIN, R. A. (2010). Strategic Marketing Problems: Cases and Comments. Pearson.

Chicago Style (17th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Pearson, 2010.

MLA (8th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Pearson, 2010.

Warning: These citations may not always be 100% accurate.