APA (7th ed.) Citation

Zikmund, W. G. (2010). Exploring Marketing Research 10th ed. South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research 10th Ed. South-Western Cengage Learning, 2010.

MLA (8th ed.) Citation

Zikmund, William G. Exploring Marketing Research 10th Ed. South-Western Cengage Learning, 2010.

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