Cita APA (7a ed.)

Zikmund, W. G. (2010). Exploring Marketing Research 10th ed. South-Western Cengage Learning.

Cita Chicago Style (17a ed.)

Zikmund, William G. Exploring Marketing Research 10th Ed. South-Western Cengage Learning, 2010.

Cita MLA (8a ed.)

Zikmund, William G. Exploring Marketing Research 10th Ed. South-Western Cengage Learning, 2010.