Zikmund, W. G. (2010). Exploring Marketing Research 10th ed. South-Western Cengage Learning.
Chicago-referens (17:e uppl.)Zikmund, William G. Exploring Marketing Research 10th Ed. South-Western Cengage Learning, 2010.
MLA-referens (8:e uppl.)Zikmund, William G. Exploring Marketing Research 10th Ed. South-Western Cengage Learning, 2010.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.