KERIN, R. A. (2007). Strategic Marketing Problems: Cases and Comments 11th edition. Pearson Prentice-Hall.
Chicago Style (17th ed.) CitationKERIN, Roger A. Strategic Marketing Problems: Cases and Comments 11th Edition. Pearson Prentice-Hall, 2007.
MLA (8th ed.) CitationKERIN, Roger A. Strategic Marketing Problems: Cases and Comments 11th Edition. Pearson Prentice-Hall, 2007.
Warning: These citations may not always be 100% accurate.