SHIMP, T. A. (2010). Integrated marketing communication in advertising and promotion 8th edition. South-Western Cengage Learning.
Chicago Style (17th ed.) CitationSHIMP, Terence A. Integrated Marketing Communication in Advertising and Promotion 8th Edition. South-Western Cengage Learning, 2010.
MLA (8th ed.) CitationSHIMP, Terence A. Integrated Marketing Communication in Advertising and Promotion 8th Edition. South-Western Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.