APA (7th ed.) Citation

Baran, R. J. (2008). Principles of customer relationship management. Thomson South-Western.

Chicago Style (17th ed.) Citation

Baran, Roger J. Principles of Customer Relationship Management. Thomson South-Western, 2008.

MLA (8th ed.) Citation

Baran, Roger J. Principles of Customer Relationship Management. Thomson South-Western, 2008.

Warning: These citations may not always be 100% accurate.