APA (7th ed.) Citation

PETER, J. P., & PETER, J. P. (2010). Consumer behavior and marketing strategy 9th edition. McGraw-Hill.

Chicago Style (17th ed.) Citation

PETER, J. Paul, and J. Paul PETER. Consumer Behavior and Marketing Strategy 9th Edition. McGraw-Hill, 2010.

MLA (8th ed.) Citation

PETER, J. Paul, and J. Paul PETER. Consumer Behavior and Marketing Strategy 9th Edition. McGraw-Hill, 2010.

Warning: These citations may not always be 100% accurate.