Mullins, J. W. (2010). Marketing management a strategic decision-making approach. McGraw-Hill.
Chicago Style (17th ed.) CitationMullins, John W. Marketing Management a Strategic Decision-making Approach. McGraw-Hill, 2010.
MLA (8th ed.) CitationMullins, John W. Marketing Management a Strategic Decision-making Approach. McGraw-Hill, 2010.
Warning: These citations may not always be 100% accurate.