Παραπομπή σε μορφή APA (7η εκδ.)

Zikmund, W. G. (2010). Essentials of marketing research fourth edition. South-Western Cengage Learning.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.

Παραπομπή σε μορφή MLA (8th εκδ.)

Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.