APA (7th ed.) Citation

Zikmund, W. G. (2010). Essentials of marketing research fourth edition. South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.

MLA (8th ed.) Citation

Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.