Zikmund, W. G. (2010). Essentials of marketing research fourth edition. South-Western Cengage Learning.
Cita Chicago Style (17a ed.)Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.
Cita MLA (8a ed.)Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.
Precaución: Estas citas no son 100% exactas.