Cita APA (7a ed.)

Zikmund, W. G. (2010). Essentials of marketing research fourth edition. South-Western Cengage Learning.

Cita Chicago Style (17a ed.)

Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.

Cita MLA (8a ed.)

Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.

Precaución: Estas citas no son 100% exactas.