Zikmund, W. G. (2010). Essentials of marketing research fourth edition. South-Western Cengage Learning.
Style de citation Chicago (17e éd.)Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.
Style de citation MLA (8e éd.)Zikmund, William G. Essentials of Marketing Research Fourth Edition. South-Western Cengage Learning, 2010.
Attention : ces citations peuvent ne pas être correctes à 100%.