McGivern, Y. (2009). The practice of market research: An introduction. Prentice Hall.
Chicago Style (17th ed.) CitationMcGivern, Yvonne. The Practice of Market Research: An Introduction. Prentice Hall, 2009.
MLA (8th ed.) CitationMcGivern, Yvonne. The Practice of Market Research: An Introduction. Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.