Cita APA (7a ed.)

Lovelock, C. (2011). Services marketing: People, technology, strategy 7th ed. Pearson.

Cita Chicago Style (17a ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy 7th Ed. Pearson, 2011.

Cita MLA (8a ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy 7th Ed. Pearson, 2011.