Services marketing : people, technology, strategy 7th ed.

Services marketing : people, technology, strategy 7th ed.

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Bibliographic Details
Main Author: Lovelock, Christopher
Format: Umum
Language:Asing
Published: Pearson 2011
Subjects:
SERVICES MARKETING
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Physical Description:648 p.: bib.; ind.; 26 cm
ISBN:ISBN:978-0-13-611874-9

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