APA (7th ed.) Citation

KOTLER, P. (1972). Readings in Marketing Management/Philip Kotler, Keith K. Cox. Prentice-Hall.

Chicago Style (17th ed.) Citation

KOTLER, Philip. Readings in Marketing Management/Philip Kotler, Keith K. Cox. Prentice-Hall, 1972.

MLA (8th ed.) Citation

KOTLER, Philip. Readings in Marketing Management/Philip Kotler, Keith K. Cox. Prentice-Hall, 1972.

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