APA (7th ed.) Citation

KOTLER, P. (1972). Readings in Marketing Management/Philip Kotler, Keith K. Cox. Prentice-Hall.

Chicago Style (17th ed.) Citation

KOTLER, Philip. Readings in Marketing Management/Philip Kotler, Keith K. Cox. Prentice-Hall, 1972.

MLA (8th ed.) Citation

KOTLER, Philip. Readings in Marketing Management/Philip Kotler, Keith K. Cox. Prentice-Hall, 1972.

Warning: These citations may not always be 100% accurate.