RAP, S. (1987). Maxi Marketing: The New Direction Promotion, Advertising & Marketing Strategy/Stan Rapp & Tom Collins. McGraw-Hill.
Chicago Style (17th ed.) CitationRAP, Stan. Maxi Marketing: The New Direction Promotion, Advertising & Marketing Strategy/Stan Rapp & Tom Collins. McGraw-Hill, 1987.
MLA (8th ed.) CitationRAP, Stan. Maxi Marketing: The New Direction Promotion, Advertising & Marketing Strategy/Stan Rapp & Tom Collins. McGraw-Hill, 1987.
Warning: These citations may not always be 100% accurate.