APA (7th ed.) Citation

RAP, S. (1987). Maxi Marketing: The New Direction Promotion, Advertising & Marketing Strategy/Stan Rapp & Tom Collins. McGraw-Hill.

Chicago Style (17th ed.) Citation

RAP, Stan. Maxi Marketing: The New Direction Promotion, Advertising & Marketing Strategy/Stan Rapp & Tom Collins. McGraw-Hill, 1987.

MLA (8th ed.) Citation

RAP, Stan. Maxi Marketing: The New Direction Promotion, Advertising & Marketing Strategy/Stan Rapp & Tom Collins. McGraw-Hill, 1987.

Warning: These citations may not always be 100% accurate.