APA (7th ed.) Citation

Schewe, C. D. (1980). Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill.

Chicago Style (17th ed.) Citation

Schewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.

MLA (8th ed.) Citation

Schewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.

Warning: These citations may not always be 100% accurate.