Cita APA (7a ed.)

Schewe, C. D. (1980). Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill.

Cita Chicago Style (17a ed.)

Schewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.

Cita MLA (8a ed.)

Schewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.