Schewe, C. D. (1980). Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)Schewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.
Lua MLA (8ú heag.)Schewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.