Schewe, C. D. (1980). Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill.
Chicago Style (17. basım) AtıfSchewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.
MLA (8th ed.) AtıfSchewe, Charles D. Marketing Concepts and Applications/Charles D. Schewe & Ruben M. Smith. McGraw-Hill, 1980.
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