Ferrell, O. C. (2002). Marketing Strategy Second Edition/O. C. Ferrel. South-Western.
Chicago Style (17th ed.) CitationFerrell, O. C. Marketing Strategy Second Edition/O. C. Ferrel. South-Western, 2002.
MLA (8th ed.) CitationFerrell, O. C. Marketing Strategy Second Edition/O. C. Ferrel. South-Western, 2002.
Warning: These citations may not always be 100% accurate.