(2012). Crafting and executing strategy: The quest for competitive advantage concepts and cases eighteenth edition. McGraw-Hill Irwin.
Cita Chicago Style (17a ed.)Crafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases Eighteenth Edition. McGraw-Hill Irwin, 2012.
Cita MLA (8a ed.)Crafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases Eighteenth Edition. McGraw-Hill Irwin, 2012.
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